The Content Arms Race – The Battle For Our Attention

The role of social media in today’s society combined with significant increases in the quantity, quality and the availability of content is having a marked effect on the dynamic between parent brands and the personal brands of the stars they employ. Nowhere is this more apparent than in the sports and media industry, and to discuss this topic, Savannah Group recently hosted a private dinner for senior executives in the sector.The topics of discussion focused on the role of content for these organisations; how they are looking to monetise their content and the carefully balanced dynamic between the commercial arm of the business and the talent they have within them.

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Blurred Lines – How Broadcasters are ‘Cohabiting’ With Digital Businesses

On the eve of Euro 2016, I asked the question in an article, as to whether broadcasters viewed social media as a ‘friend’ or ‘foe’. Two years on and the debate still rages. Although I would argue that the terminology needs updating and simplifying, replacing ‘social media businesses’ for ‘digital businesses’. What hasn’t become simpler is the somewhat awkward or evolving co-existence broadcasters and digital businesses share. On the one hand they are in open competition bidding against each other for sports rights, which in some cases has resulted in rights holders opting to move away from traditional linear deals and create partnerships with digital businesses.

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Everyone Has A Plan Until They Get Punched In The Mouth – How CEOs Are Developing Resilience

The CEO’s role has never been easy, and it doesn’t look like it will be getting easier any time soon. New entrants, digitisation, changing consumer buying patterns, new shareholders and profit warnings, being a CEO in today’s business environment requires high levels of resilience on both a personal level and within the organisation itself. What follows are lessons and insights picked up from some of the most successful players within the leisure and hospitality sectors, explaining how they’re reacting to a fast-changing world, and what their advice would be to other CEOs in a similar position.

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