Report: Becoming Customer Obsessed

For businesses to protect margin and grow revenue in the future, a focus on customers is more crucial than ever before. We call this Customer Obsession – a fixation to drive strategy and actions that deliver greater value for the customer by embedding the customer’s real perspectives at the heart of a company. To continue to learn how different businesses are benefitting from this approach, we asked a select group of high-performance CMOs how they maximise the impact of marketing for their organisations.

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Creating disruptive teams; the critical leadership competency for technology and digital leaders.

In this new world where Youtube went from startup to sale to Google for $1.4b in 18 months; Instagram went from start up to sale to facebook for $1bn in three years and Uber multiplied its value a tenfold to $17b in two years, the ability to deliver change and disruption to a sector, an industry and to one’s own organisation is arguably the most critical competency a business leader needs to possess.

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How Yum! Foods Built Their Brands In Emerging Markets

At a recent Leisure & Hospitality Breakfast series hosted at Claridges Hotel, Niren Chaudhary presented to a senior audience on "How to build brands in emerging economies" - a fascinating presentation based on a hugely successful turnaround and growth story when Niren was President of India for Yum! Foods. The presentation received outstanding feedback from the Chairmen, CEOs, COOs/ MDs, HR Directors and CMOs in the audience, so I wanted to share the essence of that presentation here.

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