Customer knowledge has always been at the heart of the strongest marketing and commercial functions. Our practice helps companies build upon customer knowledge, to become companies who are customer obsessed.
Marketing and commercial functions are becoming smarter and smarter with ever more sophisticated analytics tools, personalised customer marketing techniques, 360° engagement strategies and progressive technology enabling customer curation. Against this backdrop there is a blurring of lines in customer journeys, industry sectors and media channels. In this new environment, it is essential that marketing and commercial functions embed customer intelligence and insight back into the rest of the business. As a result, leaders within these functions must be both key strategic influencers and technologically informed.
Our extensive experience within this space means we know how to identify and assess customer obsession in candidates for them to offer the greatest business benefit, helping companies to be creatively and commercially successful.
We passionately believe that to help companies become customer obsessed, leaders must be key strategic influencers, be fused with technology, and marketing functions must represent customer intelligence for the whole company in order to have real impact creatively and commercially.
We help companies gain, structure and employ data, design customer experience and evolve towards artificial intelligence. This enables our clients to best serve their customers, clients and partners by supporting their decision making and informing their people, products, services, systems and strategies.
Our clients ask us to provide leadership and consultancy, bespoke to their unique data & analytics needs, now and for tomorrow. These could include:
- Business or market intelligence,
- Defining the possibilities for data optimisation,
- Customer experience or artificial intelligence,
- Taking significant strides towards innovation
- Improved customer experience
Our practice helps clients to identify and deliver the opportunities that being ‘data-led’ or ‘design-led’ can present on the journey towards being an intuitive company.
Kate has operated within customer, communications and marketing functions for 25 years, in industry and in executive search. Kate advises clients seeking commercial growth from transformative customer engagement and advocacy. She covers all marketing, customer, brand, performance and communications disciplines, including the specialisms of digital & direct, content, media, creative, insight/analytics, partnerships and martech. Throughout her career, Kate has developed an extensive network of talent in the UK, Europe and USA.
A Consumer specialist, Tim has extensive experience working globally with brands across many subsectors such as Leisure, Travel, Hospitality, Gaming, Omni-Channel Retail and Consumer Goods – advising global organisations on a wide range of executive resourcing, talent management and senior leadership issues. Deep functional expertise particularly around marketing, customer experience, digital, commercial, through to general management/operations and legal, compliance and regulatory affairs.
Nick is an experienced interim executive recruiter. He has spent the past eleven years placing senior executives across a broad range of sectors and industries. Nick has made numerous senior executive placements including permanent and interim Chief Executives, Chief Finance Officers, HR Directors, and Transformational/Programme Leaders.
Our consultants have on average more than 15 years of search experience within each of their specialised areas, bringing unparalleled levels of expertise, credibility and trust among clients and candidates alike.
Interim management offers investors, boards, CEOs and their executive team quick access to executive level leaders on a short to medium basis to enable them to drive transformation, growth or turnaround. A senior executive interim can be used to cover a gap in the leadership team or support the senior team on a project or consultancy basis.
For business to protect margin and grow revenue in the future, a focus on customers is more crucial than ever before. We call this Customer Obsession – a fixation to drive strategy and actions that elver greater value for the customer by embedding the customer’s real perspectives at the heart of a company. To continue to learn how different businesses are benefitting from this approach, we asked a select group of high performance CMOs how they maximise the impact of marketing for their organisations.