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Report: The Business of Global Content

It is the golden age of content, and marketing, brand and distribution revenues are all driven, to a large extent, by creating compelling content. Our report looks at the findings of a survey of over 100 industry executives to get a sense of the trends and challenges taking place within the sports, media & entertainment sector, which finds itself in a state of flux and transformation. With the consumer exercising more power than ever before in how they consume content, the report discusses the concept of customer centricity, how organisations use content to create and capture value and the importance of the role of Chief Content Officer.

January 10, 2020

The emergence of new content monetisation strategies within the media sector and the rise of the Chief Content Officer

Drawing on responses from over 100 executives within the media, sports & entertainment space and with additional insights from Jim Egan, CEO of BBC Global News, Arjan Hoekstra, CEO of Stonefish Media, Alexndre Halimi, CCO at FC Girondins de Bordeaux and Mark Endemano, former GM of Walt Disney, this report provides insight into:

The trends and challenges facing executives within the sports & media space including cultural change, gen z, global markets and necessary people skills and expertise
Which new business models are emerging and why
The role of relationship building within successful content monetisation strategies
The rise of the Chief Content Officer

Access the report here