Report: The Business of Global Content

The emergence of new content monetisation strategies within the media sector and the rise of the Chief Content Officer

Drawing on responses from over 100 executives within the media, sports & entertainment space and with additional insights from Jim Egan, CEO of BBC Global News, Arjan Hoekstra, CEO of Stonefish Media, Alexndre Halimi, CCO at FC Girondins de Bordeaux and Mark Endemano, former GM of Walt Disney, this report provides insight into:

  • The trends and challenges facing executives within the sports & media space including cultural change, gen z, global markets and necessary people skills and expertise
  • Which new business models are emerging and why
  • The role of relationship building within successful content monetisation strategies
  • The rise of the Chief Content Officer  

Access the report hereThe Business of Global Content report

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