Alex is a commercial and entrepreneurial marketer who helps ambitious and forward-thinking firms position themselves in a compelling way to their key markets. He enjoys solving business problems, leading digital projects, and motivating and working with others to deliver outstanding results.
While studying a Business and Marketing degree, I started a web design company with a friend. We had no capital and little experience, but we recognised that there were a number of small businesses that still didn’t have a website (this was in 2007) and thought we could earn more this way than through our respective bar jobs! We went from door to door picking up our first clients, and, by the time we graduated from university, we were able to run our business full time.
As we grew our business, there was a clear shift from businesses needing a website to businesses needing to optimise their website and drive traffic and sales. I started spending more time on site with clients, consulting and advising them on how best to optimise their web presence, and delivering digital projects for them. One of the things I loved the most was really getting under the skin of a business, understanding their operations and processes, what they were great at, who the key audiences were that they wanted to engage, and how we could use digital to deliver a better experience. After working for an executive search and interim management firm as a consultant for a couple of years, I joined Boyden UK with the remit of relaunching them as Savannah.
I head up Marketing for Savannah and spend the majority of my time developing the ongoing marketing strategy, delivering key change programmes, and managing day-to-day marketing operations and campaigns. Search and interim businesses can be quite complex from a marketing point of view, and a good proportion of my time is spent working with the practice heads to develop and execute strategies for targeting and engaging with their audiences across a range of different functions and industries.
I believe that the best marketing adds value to people’s lives, pulling them towards you, rather than interrupting them and coming across as a nuisance. The senior leaders that buy our services are some of the busiest people on the planet. Their time is precious, and so to get their attention requires either extremely high-quality thought leadership that helps them achieve their personal and business goals or a calendar of interesting and engaging events. It sets a high bar for quality, but a relentless drive to achieve this gets the best out of both me and my team.
Anyone who knows me will say that I’m fairly competitive. I look at the transformation that many professional services businesses have gone through over the past 10 years, and how the best firms have helped enable their clients to achieve more through a truly collaborative, partnership-based approach. They’ve got close to their clients and built the products and services that they know they need. As a search and interim firm, we are privy to an incredible amount of insight into what makes a successful person and a successful business tick. My ambition is to use the insight gained from outstanding leaders achieving brilliant things to build a unique and compelling proposition that empowers leadership teams. It’s my belief that we have the team and ability to be one of the best firms in this space.
Why I like working at Savannah
Everyone who works here says it’s a great place to work. A lot of that is down to the culture that is instilled within the business, and I think we’ve got the balance just right. Everyone is a peer, which allows the best ideas to flourish no matter where they come from. The team is full of bright, creative and energetic people from all walks of life. We are all motivated to succeed, and everyone knows what they are here to do.
I’m hugely impressed by the calibre and quality of my colleagues and, in some ways, I think my job is fairly simple – I just need to reflect the best bits of what we do into the marketplace. If the market could see the manner in which the partners conduct themselves and the standards they set for themselves and their teams, they really wouldn’t look anywhere else.